Privacy Policy

Thank you for visiting our website. Valley View Dental (“Valley View Dental,” “we,” “us,” or “our”) is committed to respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website, contact us, or interact with our online advertising and email communications. Please read it carefully. By using the site or submitting your information, you accept the practices described here.

We may update this policy from time to time. Any changes will be posted on this page with a revised effective date and will apply only to information collected after the change, not retroactively.

 

1. Relationship to Our HIPAA Notice of Privacy Practices

This Privacy Policy governs information collected through our website, online forms, advertising, phone tracking, and marketing communications. It is separate from our Notice of Privacy Practices under the Health Insurance Portability and Accountability Act (HIPAA).

Protected health information that we collect, use, or maintain in connection with your dental care, including clinical records, treatment information, and billing tied to your care, is governed by HIPAA and our Notice of Privacy Practices, not by this Privacy Policy. If anything in this policy appears to conflict with our Notice of Privacy Practices with respect to protected health information, the Notice of Privacy Practices controls. You may request a copy of our Notice of Privacy Practices at any of our locations or by contacting us using the details in the Contact Us section below.

 

2. Information We Collect

 

Information you provide to us

We collect personal information only when you choose to provide it, for example when you submit a contact or appointment request form on our website, complete a lead form within one of our advertisements, sign up to receive emails, or call one of our offices. This information may include your name, phone number, email address, preferred location, and any details you include in your message.

Please do not submit detailed health or medical information through website forms or advertising lead forms. These channels are intended for general inquiries and appointment requests, not for transmitting sensitive medical history.

 

Information collected automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies, including your IP address, browser type, device information, pages viewed, time spent on the site, and the links you click. This helps us understand how visitors use the site and improve it.

 

Call tracking information

We use call tracking technology (CallRail) to measure the effectiveness of our advertising. When you call one of the phone numbers listed in our ads or on our website, we may collect the phone number you are calling from, the date and time of the call, its duration, and which advertisement or page referred you. Calls may be recorded or monitored for quality, training, and record-keeping purposes. Where a call is recorded, you will be notified at the start of the call, and continuing the call indicates your consent to the recording.

 

3. How We Use Your Information

  • To respond to your inquiries and schedule or confirm appointments.
  • To provide the services or information you request.
  • To send you marketing and promotional communications, such as special offers and practice news, where you have signed up or otherwise consented to receive them.
  • To measure and improve the performance of our website and advertising campaigns.
  • To operate, maintain, and secure our website and systems.
  • To comply with legal obligations and respond to lawful requests.

 

4. Cookies, Analytics, and Advertising

Our website uses cookies and similar tracking technologies, including third-party tools, to understand site usage and to deliver and measure advertising. The third-party services we use include:

  • Google Analytics and Google Ads, which help us understand site traffic and measure ad performance.
  • The Meta (Facebook and Instagram) advertising pixel, which helps us measure and deliver advertising on Meta platforms.
  • CallRail, for the call tracking described above.

These services may set their own cookies and collect information about your activity on our site and across other websites in order to show you relevant advertising, including retargeting ads to people who have previously visited our site. We do not upload patient lists to advertising platforms.

 

You can manage or opt out of interest-based advertising through the following resources:

You can also adjust your browser settings to refuse or delete cookies, though some parts of the site may not function as intended if you do.

 

5. Email and Text Message Communications

If you sign up for our emails or otherwise consent to marketing communications, we may send you promotional messages using an email marketing service. Every marketing email includes an unsubscribe link, and you can opt out at any time. If you receive text messages from us, you may opt out by replying STOP. Opting out of marketing communications does not affect messages we send you about a specific appointment or request you have made.

 

6. How We Share Information

We do not sell your personal information, and we do not share it with unaffiliated third parties for their own marketing purposes.

We may share information in the following limited circumstances:

  • With service providers who perform functions on our behalf, such as website hosting, email delivery, analytics, advertising measurement, and call tracking, and only to the extent needed to perform those services.
  • With government agencies or other parties when permitted or required by law, or in connection with fraud prevention or investigation.
  • In connection with a business transfer, such as a merger or acquisition, subject to appropriate confidentiality protections.

Aggregated or de-identified statistical data that does not identify you may be used or disclosed for any purpose.

 

7. Links to Other Websites

Our site may contain links to websites operated by others. Those sites may set their own cookies, collect data, or request your personal information. We are not responsible for the privacy practices of websites we do not control. We encourage you to review the privacy policy of any site you visit through a link from ours.

 

8. Your Choices and Rights

You may request to access, correct, or delete the personal information we hold about you, or ask us to stop using it for marketing, by contacting us using the details below. We will respond to your request as required by applicable law. Depending on where you live, you may have additional rights under state privacy laws, and we will honor those rights where they apply to you.

 

9. Children’s Privacy

Our website is intended for a general audience and is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the site. If you believe a child has provided us with personal information through the website, please contact us and we will take appropriate steps to delete it. This provision concerns information collected through our website and does not affect the dental care we provide to patients of any age, which is handled in accordance with HIPAA and our Notice of Privacy Practices.

 

10. Data Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security of information transmitted to or from our site.

 

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When we do, we will revise the effective date at the top of this page and post the updated policy here. We encourage you to review this page periodically.

 

12. Contact Us

If you have questions or concerns about this Privacy Policy, or wish to make a request regarding your information, please contact us:

 

Valley View Dental
Phone: 815-205-0564

 

Romeoville

441 N Weber Rd, Romeoville, IL 60446

 

Naperville

3930 111th St, Suite 131, Naperville, IL 60564

 

Montgomery

1978 Ogden Ave, Montgomery, IL 60538

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